Wine Law

10 WINE LAW III.1. The Advertising Function of a Trademark; III.2. Examples from the Wine Industry; IV. Legal and Policy Concerns in the Registration of Unconventional Trademarks; IV.1. The Absolute Grounds for Refusal and the Doctrine of Functionality; IV.2. Cases Regarding Registration of 3D Bottle-Shapes in the Wine and (Alcoholic) Beverages Industry; IV.2.1. Coca-Cola; IV.2.2. Wajos GmbH; IV.2.3. Vinicola Tombacco and Sandro Bottega; IV.2.4. Globefill Incorporated; IV.2.5. Bacardi & Company; V. Concluding Remarks. Mª del Mar Gómez Lozano Shared-Use Trademarks for the Geographical Indications of Wine Products 155 I. Introduction; II. The Labelling of Wine Products; III. The Legal Basis for the Use of Shared Trademarks; IV. The Fairness in the Use of Shared Trademarks; V. Bibliography. LABBELLING / PACKAGING Giuliano Lemme Wine Labelling 171 1. Consumerism and Law; 2. General Rules on Food Labelling in the EU; 3. Wine Labelling: Regulations; 4. The Problem with Wine Classification: A Consumer Perspective; 5. A Possible Solution?. Duilio Cortassa The Labelling and Packaging of Wine in European and Italian Perspectives 187 1. Introduction;

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