12 WINE LAW CONSUMER Felio José Bauzá Martorell Legal Protection of the Consumer of Alcoholic Beverages 229 I. Alcohol Consumption: Between Freedom and Administrative Intervention; II. Limitations on the Freedom of Alcohol Consumption; II.1. Principle of competition and sectoral norms; II.2. Sector limitations; II.2.1 Minors; II.2.2. Sports; II.2.3. Public order and environment; II.2.4. Road safety; II.2.5. Advertising; III. Consumer Protection; III.1. Consumer of food products; III.1.1. European legislation; III.1.2. Spanish legislation; III.2. Indication of the alcoholic content; III.3. Labelling and presentation; IV. Conclusions; V. Bibliography. Ardyllis Alves Soares Consumer Protection Related To Wine Law: A Global Perspective 247 I. Introduction; II. International Efforts of Consumer Protection; II.1. UN Consumer Protection Guidelines; II.2. International Organisation of Vine and Wine (OIV); III. Traditional Rights; III.1. Safety; III.2. Quality; III.3. Information; III.4. Choice; IV. Emerging Issues; IV.1. Sustainability; IV.2. Innovation;
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