138 WINE LAW value of striking, non-traditional designs in brand strategy. Below are a few examples of unconventional trademarks registered in the wine sector: Marchesi Antinori SPA21 (Class 33) – The mark consists of the representation of a wine bottle with a red cap, and the words “Solaia”, “Antinori”, “Marchesi LEP Antinori Firenze” and “Te Duce Proficio” appearing on the label (Image 2); Clos Des Papes22 (Class 33) – the trademark consists of the representation of the coats of arms of the applicant on the neck of the bottle, surmounted by the words “Clos Des Papes” (Image 3); Brotte23 (Class 33) – the mark consists of the characteristic shape of the bottle (Image 4); and Centre Vinicole Champagne Nicolas Feuillatte, Union de Cooperatives Agricoles24 (Class 33) – a three-dimensional bottle-shape mark with the colours dark green and gold (Image 5). 21 Source: https://www.tmdn.org/tmview/#/tmview/detail/US500000074178326, last accessed on 16 November 2020. 22 Source: https://www.tmdn.org/tmview/#/tmview/detail/EM500000003057585, last accessed on 16 November 2020. 23 Source: https://www.tmdn.org/tmview/#/tmview/detail/EM500000002803831, last accessed on 16 November 2020. 24 Source: https://www.tmdn.org/tmview/#/tmview/detail/EM500000000919910, last accessed on 16 November 2020. Image 3. Clos Des Papes’ bottle Image 2. Marchesi Antinori’s bottle
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