320 WINE LAW no commercial communication should attempt to demonstrate that the consumption of alcoholic beverages contributes to sentimental, sporting or sexual success, constitutes a sign of maturity, an attribute to virility, or is essential to social success; no commercial communication should associate the consumption of alcoholic drinks with situations involving chance, achievement, daring or the exercise of a sport; and no commercial communication should associate the alcohol consumption with the driving of motor vehicles or the handling of potentially dangerous machines.
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