258 WINE LAW V. FINAL REMARKS The contemporary consumer protection is a relatively recent issue in the history of law and the dialogue between wine consumption, and consumer protection is more recent and still in development. To introduce traditional concepts of consumer protection in the wine markets and production is necessary and vital, especially because of the natural trend of internationalisation of the wine markets. The concern to place on the market a wine with safety and quality guaranteed as well as due storage during all steps of the supply chain are two of the most important diligences directed by the wine suppliers. Besides general consumer protection, there are international wine organisations that create new international standards in favour of a better international wine market and wine consumption. Moreover, new aspects are becoming central in wine consumption, thus influencing wine-production. Cultural diversity and demands towards a more sustainable production are also capable of modifying the traditional wine production, which requires adjustments. VI. REFERENCES BRABAZON, Tara; & GANDY, Bryn. Digital wine: how QR codes facilitate new markets for small wine industries. Singapore: Springer, 2014. CARLSEN, Jack; & BOKSBERGER, Philipp. Enhancing consumer value in wine tourism. Journal of Hospitality & Tourism Research, vol. 39, no. 1, pp. 132-144, 2013. CASTELLINI, Alessandra; & SAMOGGIA, Antonella. Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation. Wine Economics and Policy, vol. 7, no. 2, pp. 128-139, 2018. FISCHER, Johan. The halal frontier: muslim consumers in a globalized market. New York: Palgrave Macmillan, 2011. FORBES, Sharon L.; DE SILVA, Tracy-Anne; & GILINSKY JR., Armand. Social sustainability in the global wine industry: concepts and cases. In FORBES, Sharon L.; DE SILVA, Tracy-Anne; & GILINSKY JR., Armand (orgs.). Social sustainability in the global wine industry: concepts and cases. Cham: Palgrave Macmillan, 2020.
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