Wine Law

168 WINE LAW voluntary, their adoption would depend on each operator, but there is no doubt that, in this new proposal, not only the Regulatory Councils themselves can play a leading role, but also the Spanish Wine Interprofessional Organisation, which has already promoted the Code of Commercial Communication of Wine, aiming to promote its moderate consumption24. Concerning the use of shared brands, the commitment to self-regulation could be fundamentally based on two levels: the first one, shared-use brands for wines that correspond to different levels of protection but from the same geographical area, and the second one, shared-use trademarks for wines coming from different geographical areas but corresponding to the same level of protection. Consequently, the risks associated with the adopted practice of using the same trademark for wine products that have different levels of protection and geographical areas could be reduced. The correct behaviour that operators must assume can only be articulated based on the operator’s personal responsibility or on the ethical commitment between market operators to ensure fair collective action. V. BIBLIOGRAPHY AAVV, Manual Básico de Derecho alimentario (L. Salamero Teixidó, dir.), Tirant lo Blanch, Valencia, 2019. AAVV, Comentarios a la Ley de Marcas (A. Bercovitz Rodríguez-Cano & J. A. García-Cruces González, dirs.), Aranzadi Thomson Reuters, Cizur Menor, 2003. AAVV, Comentarios a la ley de competencia desleal (dir. A. Bercovitz Rodríguez-Cano), Aranzadi Thomson Reuters, Cizur Menor, 2011 ALVAREZ-QUIÑONES SANZ, A., “Denominaciones de origen versus propiedad industrial: cláusulas restrictivas sobre el uso de marcas comerciales en los vinos de calidad producidos en una región determinada (VCPRD) (análisis legal y jurisprudencial)”, Diario La Ley, no. 8495, 2015, (electronic edition). BERCOVITZ RODRIGUEZ CANO, A., Introducción a las marcas y otros signos distintivos en el tráfico económico, Aranzadi Thomson Reuters, Cizur Menor, 2002. consumers, with a view to raising the level of consumer protection and ensuring the participation of consumer organisations in their preparation”. 24 The Code is available in https://www.interprofesionaldelvino.es/codigo-de-comunicacion-comercialdel-vino/.

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