50 TOURISM LAW IN EUROPE promotion mechanisms, Agents or Tourist Agencies that will engage in promoting Albania towards a designated territory outside Albania, followed by the development of Information Technology as a means of promoting destinations and informing visitors. To this end, an information portal on promotion agents, destinations and tourism products that may be developed in Albania will be set up. e) Support for the management of destinations83 Development and management of the destinations is the strategic direction towards which the tourism industry in the country will be driven. A key objective of the strategy is to set up a management organisation for each destination and develop specific products for each of them, enabling the destinations to be developed while maintaining their authenticity. Effective and permanent management of tourist destinations requires harmonisation of all legal and policy-making instruments in the country. In line with the strategy, the existing 20 by-laws will be amended, other acts drafted, and planning instruments will be worked on. As a management structure, priority will be given to the establishment and operation of the territorial branches of tourism. One of the main challenges that tourism sector faces, according to the National Strategy for Sustainable Tourism Development 2019-2023, is the lack of standardisation and classification system84. In Albania, accommodation facilities and other providers of tourist services are not classified on the basis of standards for the services they provide. According to unofficial data, it is estimated that about 3,000 accommodation structures are operating85. In this context, the categorisation and classification process has been prioritised as having a direct impact on the quality of services provided and will be carried out by the relevant structures at the Ministry of Tourism and the Environment86. 83 Idem. 84Economic Reform Programme 2020-2022, 31 January 2020, https://financa.gov.al/wpcontent/uploads/2020/03/Economic-Reform-Programme-2020-2022.pdf, accessed on 26.08.2021. 85 Idem. 86 Idem.
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