FRANCE | LAURENCE JÉGOUZO 179 Some departmental tourism committees are more oriented towards the marketing of tourism products and can therefore create a specific service: the leisure and reception services. 2.2.3. LEISURE AND HOSPITALITY SERVICES AND THE COMMERCIAL ACTIVITY OF THE CDT Purpose: Leisure and hospitality services have been created by the departmental tourism committees for the centralised marketing and reservation of tourist products. The legal structure of these leisure and hospitality services may be that of an association or an economic interest grouping, but this legal form is more rare. 1) Marketing of Adapted Tourism Products Promoting the department: The creation of these leisure and hospitality services has made it possible to promote services that are not sufficiently covered by the traditional circuits, such as the promotion of certain forms of accommodation in rural areas, in accordance with the principles of freedom of trade and industry25. Green tourism is indeed a form of tourism that is increasingly favoured by the French and which allows for the development of economic activity in the départements thanks to the promotion of the departmental tourism committee. It is notably the development of bed and breakfasts, cottages, farm tourism, agri-tourism, wine tourism and hiking tourism. To meet growing demand, especially in times of crisis, as this type of tourism uses less expensive accommodation, themed holidays are often offered: horse riding, discovery of the local area, artistic life, pottery courses. The departmental tourism committees market a whole range of activities specific to their department and which do not infringe on free competition in trade and industry because these tourism products are not developed by the private sector. However, the departmental tourism committees must be registered with Atout France (Title IV) in order to market them. In addition to this purely tourist activity, we must add the performance of the rental sector, the entire turnover of which directly benefits the owners of gîtes located largely in rural areas, as well as transfers to small craft structures, local museums and holidaymakers. 25 See the Law of 2 and 17 March 1791 proclaiming the freedom of trade and industry and CE, 30 May 1930, Chambre syndicale du commerce en détail de Nevers, Rec. Lebon p. 583.
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