The New Distribution Capability (NDC) is a Major Transformation of Airline Distribution IATA1 Introduction: The NDC is a Major Transformation of Airline Distribution; 2. Background: Airline Distribution; 3. Background for NDC; 3.1. Consumers are changing and have new expectations; 3.2. Airlines are modernising their IT environment; 3.3. Travel agencies are also investing in new IT while their business becomes more complex; 3.4. Corporate buyers have a strong influence, as they want to purchase air content efficiently; 4. NDC, How Does It Work?; 4.1. The NDC flow is different from a traditional GDS process because the airline creates the offer; 4.2. The technology intermediary is called Aggregator; 4.3. The payment flow is impacted by NDC; 5. Deep Dive into NDC Value Proposition; 5.1.The NDC value proposition for airlines; 5.2. The NDC value proposition for travel agencies; 5.3. To summarise revenue and cost drivers in a nutshell; 6. Deep Dive into NDCTechnology; 6.1 NDC Platform overview: introducing “Offer and Order Management” notions; 6.2. NDC standard makes it possible to move towards dynamic pricing and personalisation; 7. Industry Adoption Status; 7.1. There is a large engagement across all the value chain to adopt NDC; 7.2. Enlarging the scope: NDC is a starting point for the transformation journey, 7.3. Implementing NDC is a large-scale project; 8. Conclusion. 1. INTRODUCTION: THE NDC IS A MAJOR TRANSFORMATION OF AIRLINE DISTRIBUTION The International Air Transport Association (IATA) is the trade association of the airline industry and represents about 290 airlines. Its mission is to represent, lead and serve the industry along three pillars: advocacy, standards and products. Among its many activities, IATA, upon consultation with its members, is helping to modernise and transform airline distribution through the New Distribution Capability (NDC). 1 International Air Transport Association.
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