ICT AS AN INSTRUMENT FOR MORE EFFICIENT ADMINISTRATIVE CONTROL 403 implemented in the same spaces or share objectives14. A smart city involves the use of technologies to increase the living standards of its residents, while an intelligent tourist destination, for its part, focuses its objectives on tourists (without forgetting the residents, of course), but with a different purpose. In this sense they are close concepts but with different defining lines15. 3.2. Smart tourist destinations Taking into account what was stated in the previous section, the concept of intelligent tourist destination is based on the advances of ICT applied to a specific territory and the tourism sector, but in a way that facilitates decision- -making or, even, applying systems of artificial intelligence, be able to take them by yourself. Thus, one of the main characteristics of an intelligent tourist destination is the ability to generate intelligence, that is: “that its managing entities (which can be, artificial intelligence systems) must be able to obtain data in real time, analyse them and make decisions that allow them to be more efficient in the overall management of the destination: in its promotion and commercialisation, in the creation of unique and personalised experiences for the tourist, in attention to residents, in the promotion of a sustainability environment, etc.”16. In this sense, the intelligent tourist destination means going beyond the mere acquisition and application of the most advanced technologies, it implies a change at all levels and the intervening agents, that is, “it is not about doing the same with new applications, technological if not to revolutionise tourism management according to the technological possibilities and the capacity for local action”17, and this with the aim of achieving a sustainable tourism development based on quality. In the following sections, we will try to show how the most avant-garde technological advances can help achieve the objective of an intelligent tourist 14 This idea is deduced from AGENCIA VALENCIANA DEL TURISMO, Big Data, challenges and opportunities for tourism, Valencian Institute of Tourism Technologies, 2015, pp. 1719. 15 In this sense, see AGENCIA VALENCIANA DEL TURISMO, Destinos Turísticos Inteligentes. Manual Operativo para la configuración de Destinos Turísticos Inteligentes, 2015, p. 11, which states that “The origin of an intelligent tourist destination can´t be associated exclusively with the application of the Smart City paradigm to tourist destinations. A series of structural changes in the tourism sector justify the need for new approaches in the management of tourist destinations, a need that comes together with the consolidation of the Smart City paradigm and which turns the intelligent tourist destination into a reference for tourism management”. 16 Smart Destination, op. cit., pp. 204205. 17 Destinos Turísticos Inteligentes. Manual Operativo para la configuración de Destinos Turísticos Inteligentes, op. cit., p. 12.
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